About Swim University

Swim University was founded in 2007 by Matt Giovanisci, a pool and spa care expert from Williamstown, NJ.

Matt started working in the pool industry when he was just 13 years old at a local pool supply store in town named Danzi's. He worked there for over 4 years testing water, helping customers with various pool problems, and stocking the shelves. He quickly became a manager at age 16, running the store entirely by himself on occasion.

From there, he ventured off to work for a bigger company named Niagara Pools and Spas, just minutes down the road. Since it's rare that a 17 year old with previous pool care experience just walks into your showroom looking for a job, it was no wonder that he was hired on the spot.

Matt continued to work for there for several years. Working his way up, from a sales associate (your basic store employee) to assistant manager in less than 2 years.

During this time, Matt was teaching himself how to build a website for his rock band. It was then that he had the idea to combine his knowledge of swimming pool care with his new knowledge of building websites. The idea of Swim University was born, but it was not created until several years later.

Another local pool company heard about his talents and reached out to him and offered him a job as a store manager. Matt ended up leaving Niagara to work as the store manager for East Coast Pools (again, just minutes down the road). He ended up rebuilding the store's image by redesigning the interior showroom, purchasing all the inventory, and investing in new accounting and point of sale systems.

In one year, the store doubled its' sales and beat out the service department in profits. Since the opening, this had never been accomplished.

After a short time, Matt left to pursue a career in website design. This only lasted roughly six months until he was asked to come back to Niagara Pools as the company's marketing director.

Matt ended up working for the corporate office of Niagara Pools for 5 years where he created ads, websites, and ran many successful marketing campaigns.

Matt has built Swim University from the ground up 3 times and has been a regular guest on Morning Living, a show on Martha Stewart Radio. Swim University is now a swimming pool care authority site.

The goal of Swim University has been the same since it was first created: to make swimming pool and spa care EASY. He wanted to bring the experience he had with his customers in the store to pool and spa owners around the globe.

We hope you find this site helpful as so many owners have throughout the years. We would love to hear from you, so please, drop us a line, and as always...

HAPPY SWIMMING!!!

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