Swim University - The Ultimate Guide to Pool & Hot Tub Care

Pool and Spa Owners Should Prefer Your Brand

Branded Content That Works

Banner ads are dead – your phone killed them. Big research firms say so (source). And you probably knew this or at least had a feeling.

So what’s next in digital marketing for the pool and spa industry?

At Swim University®, we write engaging articles, produce compelling videos, and design captivating graphics that simplify the world of pool and hot tub ownership. It's why over 5.4 million homeowners visit our site every year! They know it's our priority to provide the best and relevant information.

We only partner with brands we trust and products we personally recommend. And when we do, our readers respond.

What Do You Mean By “Optimized?”

Two things you should know:

  1. People use Google 3.5 billion times a day (source).
  2. 64.25% of our visitors read on mobile devices.

We survey our readers and use sophisticated tools to find what they want and how they search. Then, our editorial team researches and crafts the ultimate page on that topic.

Within months, our pages rank in the top five results on Google. We’ve been practicing and improving this proprietary technique since 2004.

But it’s not just about our content, it’s also how we built our website.

Our site is fast and mobile-friendly because people use their phones and tablets by the pool or hot tub. And search engines reward us for following the latest web development trends.

These practices and high standards set us apart in the industry.

What This Means For Your Brand

We’ve built a loyal community of homeowners who bookmark our site and subscribe to our email list. And we want to tell them about your products!

With our help, they’ll know your brand and ask their local pool and spa companies. If they heard about on SwimUniversity.com, they know it’s high-quality!

We offer unique opportunities to reach these customers, but first, let’s find out who they are.

Our Audience


Age Groups


Data provided by Google Analytics from January to December 2017. Last updated on January 14th, 2018.

Swimming Pool Owners

Type of Pool

Years Owned

Moved In or Purchased

Data from 1,739 surveyed pool subscribers. Last updated on January 14th, 2018.

Hot Tub Owners

Type of Hot Tub

Popular Brands

Moved In or Purchased

Data from 285 surveyed hot tub subscribers. Last updated on January 14th, 2018.

Swim University® Metrics

We produce engaging and consistent information about pool and hot tub maintenance. We're trusted by affluent pool and hot tub owners. But more importantly, we're reaching do-it-yourselfers who are curious about new products.


Annual Unique Visitors


Pool Owners (subscribed)


Hot Tub Owners (subscribed)


Average Email Open Rate


Facebook Page Likes


Pinterest Followers


Twitter Followers


YouTube Subscribers
Website, subscribers, and social media stats were last updated on January 14th, 2018.

Successful Sponsored Articles

Swim University's Creative Team matches your brand to our readers through in-depth, researched articles. Here are a few examples of sponsored articles:

The Complete Guide to Automatic Pool CleanersPolaris
Pool Safety Covers: How to Choose the Right OneLoop-Loc
How to Take Your Pool Water Testing to the Next LevelLaMotte

Successful Sponsored Email Blasts

Instantly connect your brand to our readers through a perfectly timed promotion. Here are a few examples of sponsored email blasts:

The 2017 Pool Season is Here!

Sponsored by Aquabot
(April 11th 2017)

Pool Opening, Prep, And Lawn Care

Sponsored by pHin
(April 18th 2017)

Does Your Pool Area Look Like a Desert?

Sponsored by Ledge Lounger
(August 1st 2017)

Let's Work Together

We work with high-profile brands, including Zodiac, Loop-Loc, Jacuzzi, and more

Zodiac Pool and Spas
Clorox Pool and Spas
Hayward Pool Products
Loop-Loc Pool Covers
Master Spas
Aquabot Robotic Pool Cleaners
HotSprings Spas
Pleatco Filters
Bullfrog Spas
Natural Chemistry
King Techology Pool Frog
Ledge Lounger

Advertise With Swim University

Get your brand in front of swimming pool and hot tub owners today!

Contact the Ad Team