Branded Content That Works
Banner ads are dead – your phone killed them. Big research firms say so (source). And you probably knew this or at least had a feeling.
So what’s next in digital marketing for the pool and spa industry?
At Swim University®, we write engaging articles, produce compelling videos, and design captivating graphics that simplify the world of pool and hot tub ownership. It's why over 5.4 million homeowners visit our site every year! They know it's our priority to provide the best and relevant information.
We only partner with brands we trust and products we personally recommend. And when we do, our readers respond.
What Do You Mean By “Optimized?”
Two things you should know:
- People use Google 3.5 billion times a day (source).
- 64.25% of our visitors read on mobile devices.
We survey our readers and use sophisticated tools to find what they want and how they search. Then, our editorial team researches and crafts the ultimate page on that topic.
Within months, our pages rank in the top five results on Google. We’ve been practicing and improving this proprietary technique since 2004.
But it’s not just about our content, it’s also how we built our website.
Our site is fast and mobile-friendly because people use their phones and tablets by the pool or hot tub. And search engines reward us for following the latest web development trends.
These practices and high standards set us apart in the industry.
What This Means For Your Brand
We’ve built a loyal community of homeowners who bookmark our site and subscribe to our email list. And we want to tell them about your products!
With our help, they’ll know your brand and ask their local pool and spa companies. If they heard about on SwimUniversity.com, they know it’s high-quality!
We offer unique opportunities to reach these customers, but first, let’s find out who they are.